A medical mystery needs to be solved and one man is on the case. Doctor Detective is a promotional campaign created to aid in bringing traffic to not only the Suspect & Detect website but awareness to ATTR-CM as a whole. When creating Doctor Detective we wanted to bring an unexpected approach to determining a diagnosis through the use of light storytelling and unique animation.
Suspect & Detect is Pfizer’s primary campaign to promote the awareness and detection of an often under-recognized and therefore untreated disease known as ATTR-CM. With the ability to emphasize the hidden but deadly nature of ATTR-CM, we built our campaign using a series of illustrations that were the personification of how ATTR-CM is described by HCPs. Along with these illustrations, we created a dark and gritty environment that provides a unique visual approach that leaves a lasting impression on those who want to learn more.
To promote awareness of the systemic nature of ATTR-CM, we wanted to create a compelling educational tool that not only provides visual interest but something that was approachable for a broad audience. The Amyloid Body of Evidence (or ABE for short) has the ability to be used in a variety of different settings. From websites to congress booths, ABE is here to guide users through an important educational journey.
Work in Progress - Check back soon!
Tasked with the opportunity to create a fresh take on a dated medical affairs website—Astellas looked to elevate how HCPs and marketers approach finding relevant information. With this established objective, We were tasked to build a modern, easily navigable website that features curated content for returning users that keeps them coming back for more. Introducing Astellas Medical Information.
Taluca Taco is an ode to traditional Mexican antojitos. The branding is inspired by classic Mexican folk art know as milagros as well as sign painting found on many food stalls throughout Mexico and Southern California. My goal was to create a fresh yet nostalgic identity that pays homage to the many barrios and local markets found all across Mexico.
Preparing for brand launch! Check back soon!
I was given the opportunity to provide art direction for a proposed Chicago beer festival, known as Hopsfest. Implementing elements of Bavarian and old world typography with a modern and colorful twist. Hopsfest would not only be a beer festival but also an opportunity to showcase music, shopping and family activities with Fulton Market as the backdrop. Content for this proposed festival included branding, OOH advertising, mobile app design as well as merchandise.
With the rise of mobile as a means for consumers to buy products in a quicker streamlined manner, Duluth Trading Company wanted to join the fray and launch their own dedicated app. Unlike other brands within the market category, DTC wanted to bring an added value to their new launch that was more than just e-commerce. Below is my concept for a mixed-use app that gives DTC costumers an easier transition from the shopping aisle to the mountain trail.
Chi*Pal is mobile-based gifting app that allows users to send discounted tickets to friends and loved ones for some of Chicago’s best attractions. I designed this app with the guidance of a programmer friend to showcase a fun and engaging UI that takes influence from the functionality of social media apps like Twitter and Instagram.
LG approached us to build an interactive way for buyers to see the possibilities of digital displays in a series of interactive settings. Using high quality 3D rendered imagery, panoramic scroll and pop-up modules, we created the LG Virtual Showroom. A content hub that gives users the ability to explore a diverse number of spaces catering to a variety of industries. Once in the Virtual Showroom the user can interact with LG products within the space to learn more about them.
Below is a series of packaging and signage that I have developed over of the last few years, much of which comes from the food and beverage industry. I also have a background in sign painting and have been able to apply that to some of my branding projects when appropriate. If you would like any more information about these projects please feel free to contact me.
Neptune Ice Cream is a small independent ice cream company located in Northern California just south of Monterey. Due to significant growth over the last several years, the company decided to purchase an ice cream truck as well as a few beachside mobile carts. My task was to update their brand identity as well as develop vehicle graphics, packaging and some small advertising content. In addition, I was able to create hand painted signage that payed homage to ice cream trucks from the 50’s and 60’s.
Working with AgroFresh, a chemical company specializing in the longevity and sustainability of fruits and vegetables, came to us with the challenge of unifying its core umbrella brands into a modern cohesive look. We chose to strike a visual balance that reflects the human focus and science-based strengths of the company, and provides a cohesive design framework to unify all products and help address specific markets. This culminated in a full-scale redesign of their corporate website to better support the new, more aligned AgroFresh brand.
Univar and Nexeo Solutions, two of the largest global chemical and ingredient distributers, chose to merge in 2019. Our challenge was to create an entirely new look for the brand now known as Univar Solutions. The work below shows the design journey from logo exploration to trade show, and everything in between.
This is simply a group of my favorite logos that I've created within the last few years. One of my favorite things to do is develop logos that incorporate more than just a grouping of letters. I want the viewer to have a tonal understanding of the business from the initial look of the mark before they know what the business is or does.
Private Bar is a DePaul project in which I was tasked to develop a product and create ways in which to advertise it. The kicker was that each project came with a challenge prompt. For Private Bar the challenge was to create a men’s genital hygiene brand that didn’t rely on overly macho themes that many men’s brands suffer from in today’s market. Since Private Bar is a brand that's totally new, I chose to cover all aspects of development. Identity, packaging, print as well as a public charity run. For more in-depth information please contact me to see the full 70-slide presentation deck which covers a myriad of research into men’s health brands and Private Bar’s positioning strategy.
The Society of Actuaries, a large global professional organization focusing on actuarial risk and assessment, came to us to build a resource microsite to promote the growing actuarial profession to a new audience of people considering this career path. Creating a robust 30-page microsite, physical and digital advertising, as well as an email campaign—we developed a cohesive and compelling direction that will get more eyes on the SOA brand.
