Private Bar is a DePaul project in which I was tasked to develop a product and create ways in which to advertise it. The kicker was that each project came with a challenge prompt. For Private Bar the challenge was to create a men’s genital hygiene brand that didn’t rely on overly macho themes that many men’s brands suffer from in today’s market. Since Private Bar is a brand that's totally new, I chose to cover all aspects of development. Identity, packaging, print as well as a public charity run. For more in-depth information please contact me to see the full 70-slide presentation deck which covers a myriad of research into men’s health brands and Private Bar’s positioning strategy.